If you can't beat ‘em, become them.
Inc. | AdAge | AdWeek | NY Times
I spoke for the rides.
Hearing aids—amazing technology, typically marketing with underwhelming advertising.
Not anymore. To introduce the revolutionary Marvel, we created characters somewhere between Ab Fab and Grace & Frankie, got a house in Madrid, and made a bunch of shorts.
Traveling like a local now means you can eat like one, too.
Trying to find a restaurant while traveling can be tough. That’s why Airbnb’s curated Restaurants tab lets you book a table at the best places to eat, right in the app.
Airbnb asked me to help launch this platform, so I wrote this video and brought it to life with renowned animator Jonas Mosesson.
I abide by two rules while traveling. 1) Avoid touristy things, and 2) practice the local language.
Turns out, lots of people also follow the first rule, so Airbnb made the Experiences tab to help travelers find interesting and memorable things to do.
VICE helped them create a campaign and contest to launch Experiences, and I was tasked with writing copy for the app, the microsite, and all of the social channels.
No, I didn't get to go on the shoot. But if I had, I’m sure I would have offended some Parisians with my bad French. Pas de quoi.
Creativity | WSJ | Fortune
I made creative for these vegan meaty wonders. But they have a policy like Apple’s, so I can’t show you what I did.
That’s actually not true, but anyways.
As a vegetarian hippie from Colorado, I don’t get many chances to mix my personal heritage and beliefs with what I do for work.
But then I got to make a campaign for vegan butter. And let me tell you, vegan butter is fucking amazing.
First ad I ever wrote.