The inventors of the game-changing Impossible Burger already had an edgy look, but they needed a voice to match. So they brought me in-house to speak for the burger.
I left my sizzling mark across their social, emails, OOH, web videos, website copy, and more. I even came up with a branded sweatsuit that’s rumored to be in the works.
Make sure you cop the Nike ACG x Opening Ceremony MeatSweats when they drop. Gonna be sizzlin’.
As a vegetarian hippie from Colorado, I don’t get many chances to mix my personal heritage and beliefs with what I do for work.
But then I got to make a campaign for vegan butter. And let me tell you, vegan butter is fucking amazing.
The client gives you $30k to make 3 videos about their gummy vitamins, insisting that you “make it vibe.” While your seasoned producer flips out over budget constraints and your ECD decides he can’t justify spending time on the project, your up-and-coming director gets stoned and forgets to make boards.
It seems like a trainwreck to everyone else, but you only see stars. This is, after all, your first time shooting videos in LA, and the future is blazing bright.