I'm a senior copywriter, most of the time. But every now and then, I sure don't know how to compel people using words.
To Daughter: "Clean up your toys. Let's broccoli!"
To Wife: "Want to go to the bike shop with me?"
To Dog: "Stop licking that."
Despite all that, I tend to do my best work when there's a complex problem involved, a client whose ideas are bigger than their budget, and something needs to be communicated in a new and great way.
It's a skill I've honed at Airbnb, CP&B, Made Movement, Terri & Sandy, Impossible Foods, and other places.