Most ideas are boring. But some are sweet sticky word-peaches that explode when you bite into them, and they spray magic all over the place. Those are the ones. They fascinate me.
I have a strange past that zigs and zags all over. My wife, daughter, dog, and I recently moved from San Francisco to New York, where we live with starry eyes. And should the newness wear off, we'll find ways to invent something else.
As Ettore Sottsass said, "Everything culturalized after a while becomes tasteless. It’s like eating cardboard. So then you need to add mustard or cut up little bits of cardboard and eat them with tomatoes and potatoes. All the better if you don’t eat any cardboard at all."