If you get from A to B, does it matter how you rideshare? In essence, yes, and Lyft is the good one. They needed to communicate the politicoenviroanthroposocioeconomical differences between them and the competition.
It was my job to transfer all that complicated stuff into a vibe. I don't have much in this world to brag about, but yeah—I wrote these.
Traveling like a local now means you can eat like one, too.
Trying to find a restaurant while traveling can be tough. That’s why Airbnb’s curated Restaurants tab lets you book a table at the best places to eat, right in the app.
Airbnb asked me to help launch this platform, so I wrote this video and brought it to life with renowned animator Jonas Mosesson.
I abide by two rules while traveling. 1) Avoid touristy things, and 2) practice the local language.
Turns out, lots of people also follow the first rule, so Airbnb made the Experiences tab to help travelers find interesting and memorable things to do.
VICE helped them create a campaign and contest to launch Experiences, and I was tasked with writing copy for the app, the microsite, and all of the social channels.
No, I didn't get to go on the shoot. But if I had, I’m sure I would have offended some Parisians with my bad French. Pas de quoi.
The inventors of the game-changing Impossible Burger already had an edgy look, but they needed a voice to match. So they brought me in-house to speak for the burger.
I left my sizzling mark across their social, emails, OOH, web videos, website copy, and more. I even came up with a branded sweatsuit that’s rumored to be in the works.
Make sure you cop the Nike ACG x Opening Ceremony MeatSweats when they drop. Gonna be sizzlin’.
As a vegetarian hippie from Colorado, I don’t get many chances to mix my personal heritage and beliefs with what I do for work.
But then I got to make a campaign for vegan butter. And let me tell you, vegan butter is fucking amazing.
The client gives you $30k to make 3 videos about their gummy vitamins, insisting that you “make it vibe.” While your seasoned producer flips out over budget constraints and your ECD decides he can’t justify spending time on the project, your up-and-coming director gets stoned and forgets to make boards.
It seems like a trainwreck to everyone else, but you only see stars. This is, after all, your first time shooting videos in LA, and the future is blazing bright.
Olly – Beauty
Olly – Energy
Olly – Sleep
One for the Grandkids
Healthy Skoop made the first really tasty plant-based protein powder. This print for it was the first ad I ever wrote.
And if it looks so nice, well, that's because Alex Bogusky art directed it, and it was definitely not his first time doing that.