Nobody knows this, but my art director and I prophesied no fewer than 11 Uber scandals when writing scripts for this campaign. We thought advanced corporate espionage was too John Grisham to be true, but no.
Inc. | AdAge | AdWeek | NY Times
I don't have much in this world to brag about.
But, yeah. I wrote that.
No, I didn't get to go on the shoot.
Creativity | WSJ | Fortune
The original script had them looking for pizza and driving by Ray's, Original Ray's, Famous Original Ray's, and Not-Ray's.
In a very Swedish way, the illustrator Jonas Mosesson said, "I have some thoughts." Pretty much, he was right.
It's a vegan butter thing.
Imagine your client sends Requiem for a Dream as a reference and gives you $30k to make 3 videos, only it's your first ever video shoot and you're sooo stoked.
LA is, like, so fun.