If you can't beat ‘em, become them.
Inc. | AdAge | AdWeek | NY Times
PopSockets invented Poptivism to do good.
Anyone can use the platform to design a PopGrip and select a charity. Every time that PopGrip is sold, PopSockets gives 50% of the sale to the selected charity.
The wonderful Mike Perry (Broad City) helped create this fun video to spread the word.
These national OOH campaigns spoke for the rides.
To help Phonak, a Swiss maker of hearing aids, introduce their new hearing aids to an increasingly female global audience, Brett watched a lot of Ab Fab and Grace & Frankie.
Then he helped create a fictional friendship for a campaign unlike anything the category has ever seen.
Traveling like a local now means you can eat like one, too.
Trying to find a restaurant while traveling can be tough. That’s why Airbnb’s curated Restaurants tab lets you book a table at the best places to eat, right in the app.
Airbnb asked me to help launch this platform, so I wrote this video and brought it to life with renowned animator Jonas Mosesson.
I abide by two rules while traveling. 1) Avoid touristy things, and 2) practice the local language.
Turns out, lots of people also follow the first rule, so Airbnb made the Experiences tab to help travelers find interesting and memorable things to do.
VICE helped them create a campaign and contest to launch Experiences, and I was tasked with writing copy for the app, the microsite, and all of the social channels.
No, I didn't get to go on the shoot. But if I had, I’m sure I would have offended some Parisians with my bad French. Pas de quoi.
Creativity | WSJ | Fortune
Brett tried to make a Jordan spot, because he’s always wanted to work at W+K.
But he couldn’t afford a director like CANADA, or a basketball player like Oladipo, or an ALEXA or actors or an editor or basically anything.
So he directed it himself, played all the roles, and did all the post work. He found it an interesting constraint to work with.
He’ll have to fail harder next time.
Note: disregard the NY at the end. He’s a Left Coaster at heart.
Vegan butter. It’s honestly fucking amazing.
First ad our man ever wrote.